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Why GPs must embrace public relations and communications to build reputation and promote their role in the NHS Neighbourhood Health model
Strong comms help GPs build trust, promote services & lead in NHS Neighbourhood Centres. Reputation matters - own your story.
Michael O'Connor
6 min read
The GP Reputation Reset: Leading the NHS from the front
GPs must lead the NHS 10-Year Plan by using PR to rebuild trust, boost reputation, and become pillars of community healthcare.
Michael O'Connor
5 min read
How to build a thought leadership profile as a local GP
How GPs can build thought leadership, align with the NHS 10-Year Plan & lead local care through Neighbourhood Health Services.
Michael O'Connor
6 min read
Google reviews and patient ratings: Managing and leveraging your GP online reputation
A few weeks ago, I wrote an article on how we need to start marketing healthcare as a consumer brand , a piece that was recently quoted...
Michael O'Connor
5 min read
Why We Need To Market Preventative Healthcare Like Consumer Brands
Discover how marketing strategies from consumer brands can transform preventative healthcare into an aspirational lifestyle, using emotion, influencers, technology, and partnerships to drive engagement and lasting behaviour change.
Michael O'Connor
5 min read
Why Wearable Tech is the missing link in the NHS’s shift from analogue to digital
Wearables are key to NHS digital transformation - big tech, prevention, and PR can drive a healthcare revolution from analogue to digital.
Michael O'Connor
6 min read
What’s your GP practice’s USP? Finding and communicating your unique selling proposition
What makes your GP practice stand out? Discover how to define and communicate your unique value to patients and your community.
Michael O'Connor
6 min read
Why reputation will be the new currency in General Practice
Reputation will be the new currency for general practice. Here's why GPs must lead with communications to thrive in the 10 Year NHS plan.
Michael O'Connor
5 min read
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